Designingintelligence
thatfeelsinvisible.
I'm Nuttadech — 15+ years in UX, now shaping AI-powered experiences that think the way users think.
Impact
Built for Scale, Driven by Data
Years of Experience
Years at Series B Startup
AI Products Shipped
Digital Products Built
Data Tracking
Analytics & Growth Expert
SEO
Search Optimization Specialist
UI/UX
Design Strategy Leader
Journey
15+ Years of Making Complex Things Simple
From agency art direction to AI-augmented design — every role taught me that complexity is never the user's problem.
Senior Manager UI/UX
MSIG Thailand
Leading end-to-end UX strategy for digital insurance — travel, motor, claims, loyalty. Turning paper-heavy processes into self-service experiences. Now integrating AI into design workflows for faster research synthesis and predictive personalization.
4+ years insurance domainAssistant Manager
Southeast Insurance
Owned UX of core digital and e-commerce platforms, bridging traditional insurance with modern digital expectations.
Senior UX Designer
Priceza
Shaped the UX behind 140M+ annual visits. Embedded research and usability testing into every sprint. Interviewed 50+ customers to drive data-informed decisions across web and mobile.
140M+ visitsArt Director / Lead UX
GMO-Z NetDesign
Directed creative vision across B2B/B2C portfolios. Mentored design and frontend teams. Built 50+ e-commerce themes. The craft foundation that everything else was built on.
50+ e-commerce themesProducts
What I'm Building
From AI-powered tools to open platforms — products I've created and shipped.
Kako AI
LiveFounder & Builder
AI-powered content creation platform for Thai entrepreneurs. Generates marketing videos, product photos, captions, and logos — turning hours of content work into minutes.
ImSoManyJob
BuildingFounder & Builder
Open service booking platform where anyone can create services, set availability, and receive bookings with zero commission. Features AI assistant, chat, and community — built on Next.js + Supabase.
MSIG E-Commerce
Case StudyLead UX Designer
Complete redesign of MSIG Thailand's digital insurance platform. Simplified the purchase flow for travel and motor insurance with OCR-powered data entry, real-time quoting, and multi-channel document delivery.
MSIG E-Claim
Case StudyLead UX Designer
24/7 self-service claims platform for MSIG Thailand. Customers check claim status, submit documents, and track repair progress online — replacing phone-based processes with a seamless digital experience.
Priceza
Case StudySenior UI/UX Designer
Southeast Asia's largest price comparison platform with 50M+ product listings across 5 countries. Led UX for the core search and comparison experience, mobile apps, and merchant tools.
Adrative
Case StudyCreator & Designer
SaaS website builder designed for speed and simplicity. Enables businesses to create professional websites without code — with drag-and-drop editing, responsive templates, and hosting included.
Try It
AI UX Quick Audit
Enter any website URL and get 3 AI-powered UX improvement suggestions — built by a UX strategist with 15+ years of experience.
Writing
Latest Posts
Vision
Building AI tools that make
work feel effortless.
Market Opportunity
Thai SMEs and freelancers spend hours on content creation and job management. AI can reduce this to minutes — a massive underserved market in Southeast Asia.
Traction
2 live AI products. Kako AI content generation tool for Thai SMEs. ImSoManyJob platform actively building with zero-commission model.
What's Next
Expanding Kako AI to full marketing suite. Scaling ImSoManyJob with AI-powered matching. Building the AI toolkit for Southeast Asian creators.
Let's make complex
feel simple.
Open to conversations about design strategy, AI-powered experiences, and collaborations that push boundaries.